Is Younique a Scam? – Read My Honest Younique Review!

Welcome to my in-depth review of Younique, a prominent name in the beauty and multi-level marketing (MLM) industry.

As someone deeply immersed in the world of online income generation, I understand the importance of distinguishing genuine opportunities from potential pitfalls.

That’s why this review aims to provide a clear, unbiased perspective on Younique.

If you’re questioning the legitimacy of Younique, curious about the quality of their beauty products, or considering their MLM program as a potential income source, you’ve come to the right place.

My review delves into these crucial aspects, offering you a comprehensive view of what it really means to be involved with Younique.

Whether you’re a seasoned MLM participant or new to this world, my insights will help you make an informed decision about this company.

Stay tuned as we explore the realities behind Younique’s offerings, the true costs of involvement, and the success rates of their representatives.

My goal is to provide you with all the necessary information to make a wise choice in your online money-making journey.

About Reviewer (Me!)

Hi, I’m Daniel, the voice and experience behind

With a rich background in affiliate marketing and blogging, I’ve spent years mastering the art of online income generation.

My journey has been filled with exploring numerous online courses and strategies, giving me a well-rounded perspective on what truly works in the digital marketing world.

My expertise isn’t just theoretical; it’s grounded in real-world successes and challenges. As an affiliate marketer and blogger, I’ve learned to discern the value of online courses, separating the practical from the purely theoretical.

This review of Younique comes from a place of experience and genuine intent to guide others in their online career pursuits.

Is Younique a Scam or Legit MLM?

No, Younique is not a scam. It’s a legitimate MLM (Multi-Level Marketing) company that offers beauty products through a network of independent representatives.

However, while it’s not a fraudulent scheme, potential participants should be aware of certain aspects of its business model.

Younique operates by enabling representatives to earn money through the sale of their beauty products.

These representatives, also known as presenters, can also recruit others, forming a network that can potentially increase their earnings. This structure is typical of many MLM businesses.

That said, it’s important to note that, as with many MLMs, a significant portion of revenue for participants comes not just from selling products but also from recruiting new members.

This can be a challenging aspect, as it often requires strong networking and sales skills. Additionally, the success rate in MLMs, including Younique, can be low for many participants.

Therefore, while Younique is a legitimate MLM, those interested in joining should do so with a clear understanding of the business model and the challenges they might face in turning this opportunity into a profitable venture.

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What Is Younique?

Younique is a Multi-Level Marketing (MLM) company that has carved a niche for itself in the beauty and cosmetics industry. Founded in 2012, it has rapidly grown to become a well-known brand, particularly in makeup and beauty products.

Younique is recognized for its unique approach to marketing and sales, largely leveraging social media and digital platforms to promote its products and business model.

The company’s business strategy focuses significantly on empowering women by offering them opportunities to become Younique “presenters.”

These presenters not only sell beauty products but also recruit new members, creating their networks within the company’s broader MLM structure.

Younique’s product range is extensive, covering various makeup categories like eyes (eyeliners, mascaras), lips (lip gloss, lipsticks), and face (foundation, bronzer, blush).

In addition to makeup, they offer skincare products such as masks, cleansers, toners, serums, and moisturizers.

A standout aspect of Younique is its emphasis on digital parties and social media for marketing, allowing presenters to reach a broader audience beyond traditional face-to-face interactions.

Each presenter is provided with a personal website for product promotion and sales, facilitating an online-centric business model.

Overall, Younique represents a modern twist in the MLM world, blending beauty products with digital marketing strategies to create unique opportunities for its representatives.

Who Started Younique MLM?

Younique was founded by a sibling duo, Derek Maxfield and Melanie Huscroft, who combined their diverse talents and passions to create a unique presence in the MLM and beauty industry.

Their journey began with a mission to not only build a successful business but also to make a meaningful impact, particularly in empowering women.

Derek Maxfield, with his 12-year background in developing software applications for industry leaders, identified a niche in the direct sales market.

His vision was to revolutionize the traditional direct sales model by integrating advanced technology and digital strategies.

This vision led to the birth of Younique, where the focus was on creating a simplified, tech-driven sales experience, moving away from the conventional house party model to embrace social marketing and digital interaction.

Melanie Huscroft, bringing her extensive experience in advertising, art, marketing, purchasing, and sales, joined forces with Derek. Her passion for fashion and beauty played a crucial role in shaping the company’s product line and marketing approach.

Together, they focused on offering high-quality beauty products while providing a platform for women to grow their own businesses and achieve financial independence.

The combination of Derek’s tech-savvy approach and Melanie’s creative and marketing expertise gave Younique its distinctive edge in the MLM landscape.

Their shared commitment to empowering women and offering innovative beauty solutions has been central to Younique’s identity and growth.

Is Younique MLM a Pyramid Scheme?

Younique, as an MLM (Multi-Level Marketing) company, often faces the question of whether it is a pyramid scheme.

The answer is no; Younique is not a pyramid scheme. It’s a legitimate MLM business that primarily earns revenue through the sale of beauty products.

A pyramid scheme is an illegal business model that focuses primarily on recruiting new members rather than selling actual products or services.

In a pyramid scheme, the main way individuals earn money is by recruiting others, and there’s little to no emphasis on product sales. This is not the case with Younique.

Younique offers a range of beauty products that representatives, known as presenters, sell to customers.

While there is an aspect of recruitment in Younique’s business model, where presenters can build their own networks by recruiting new members, the company still emphasizes and rewards the sale of its products.

The ability to earn commissions from direct sales differentiates Younique from a pyramid scheme.

However, it’s important to note that the MLM model does have some characteristics that might resemble a pyramid structure, mainly because earnings can increase significantly for those who successfully recruit more members.

This aspect often leads to misconceptions about the nature of MLM businesses.

Despite this, the core of Younique’s business model remains the sale of legitimate beauty products, not just recruitment, which keeps it within the bounds of a legal MLM structure.

What Products Does Younique Sell?

Younique has established itself in the beauty industry with a diverse range of products, primarily focusing on makeup and skincare.

Their offerings are designed to cater to a wide array of beauty needs, embracing the principles of nature, love, and science in their development.

Here’s a closer look at their product categories:

  1. Eyes: Younique’s eye makeup collection includes a variety of products such as eyeliners, eye shadows, and their well-known mascaras. They are particularly famous for their Moodstruck 3D Fiber Lashes, a flagship product that has gained significant popularity.
  2. Lips: The lip product range features lipsticks, lip glosses, and lip liners, all available in various shades and finishes to suit different preferences and occasions.
  3. Face: For facial makeup, Younique offers foundations, concealers, bronzers, and blushers. Their products are designed to cater to different skin types and tones, ensuring inclusivity and versatility.
  4. Skincare: Beyond makeup, Younique also delves into skincare with products like masks, cleansers, toners, serums, and moisturizers. These skincare products aim to complement their makeup line by providing a holistic beauty routine.

Younique’s commitment to quality and the variety in their product line are key factors in their popularity.

They strive to blend the best of nature and science to create products that not only enhance beauty but also maintain skin health.

This comprehensive range allows their representatives, the Younique presenters, to cater to a broad audience with varying beauty needs and preferences.

How Does Younique MLM Work?

Younique’s MLM (Multi-Level Marketing) model is a blend of direct sales and network building, allowing individuals to earn income through multiple channels.

Here’s a breakdown of how it works:

  1. Becoming a Presenter: The first step to participating in Younique’s MLM model is to become a Younique Presenter. This involves signing up, usually through an existing Presenter, and purchasing a starter kit. This kit includes a range of Younique beauty products and marketing materials to get started.
  2. Selling Products: Presenters sell Younique’s beauty products directly to customers. Sales can be made in person or online, with each Presenter receiving a personal website provided by the company. Sales generate commissions, with the percentage depending on the Presenter’s rank within the company.
  3. Recruitment and Team Building: Presenters can recruit others to join as Younique Presenters. Building a team is a significant aspect of the MLM model, as it allows for the expansion of the individual’s sales network. The original Presenter can earn a percentage of the sales made by their team, known as their downline.
  4. Rank Advancement: As Presenters achieve higher sales volumes and successfully recruit more team members, they can advance in rank within the company. Higher ranks come with increased commission rates and potential bonuses, incentivizing both sales and recruitment.
  5. Meeting Sales Quotas: To remain active and retain their status, Presenters are required to meet certain sales quotas. This often involves reaching a set amount of personal retail sales within a specific timeframe.
  6. Earning Structure: Younique’s compensation plan is structured around retail sales, team sales, and bonuses. The income of a Presenter is a combination of their own product sales, a portion of sales made by their downline, and potential additional bonuses for reaching certain targets or ranks.
  7. Training and Support: Younique provides training resources, often through their Youniversity Training Program, to help Presenters with product knowledge, sales techniques, and marketing strategies, primarily focusing on leveraging social media for business growth.

Younique’s MLM model is designed to empower individuals to grow their own beauty business with the support of the company’s resources.

However, like any MLM, success in Younique requires dedication, effective sales strategies, and the ability to build and maintain a productive team.

How Much Does It Cost To Join Younique MLM?

Joining Younique as a Presenter involves certain costs that are integral to starting and maintaining your position within their MLM structure.

Here’s a detailed breakdown of these costs:

  1. Starter Kit Fee: The initial cost to join Younique is the purchase of a Starter Kit. As of my latest information, this kit is priced at $35. The Starter Kit typically includes a selection of Younique beauty products and marketing materials to help new Presenters begin selling and promoting products.
  2. Recurring Costs for Active Status: To maintain active status as a Younique Presenter, there are recurring sales requirements. Presenters must achieve a minimum amount of Personal Retail Sales (PRS). Specifically, they need to sell or purchase $125 worth of products every 3 months. This requirement ensures that Presenters stay engaged with the business and continue to contribute to sales.
  3. Additional Expenses: Beyond the starter kit and sales requirements, there may be additional costs associated with running your Younique business. These can include expenses for marketing materials, travel for in-person sales or networking events, and potentially costs associated with hosting online or in-person parties.
  4. Optional Investments: While not mandatory, some Presenters choose to invest in additional Younique products for personal use, demonstrations, or as inventory for direct sales. This can be an additional cost, depending on how the Presenter chooses to manage their business.

While the initial starter kit fee is relatively low, the ongoing sales requirements and potential additional expenses can add up.

Success in MLM often requires not just an initial financial investment but also a significant commitment of time and effort in sales and recruitment.

How To Make Money With Younique MLM?

Earning money through Younique’s MLM structure involves a couple of key strategies.

Here’s how individuals can generate income as Younique Presenters:

  1. Direct Sales: The primary way to earn money with Younique is through direct sales of their beauty products. Presenters sell these products to customers and earn a commission on each sale. The commission rate varies based on the Presenter’s rank within the company, starting at a base rate and increasing as they climb the ranks.
  2. Recruitment and Building a Downline: Presenters can also earn money by recruiting other individuals to join Younique as Presenters. Once these recruits make sales, the original Presenter earns a percentage of their sales. This system forms the downline, and income from it is based on the team’s overall performance. The more successful the downline, the greater the potential earnings.
  3. Bonuses and Incentives: Younique offers various bonuses and incentives based on sales performance, recruitment success, and rank advancement. These bonuses can provide significant additional income for Presenters who meet specific targets or reach higher levels within the company’s ranking system.
  4. Rank Advancement: As Presenters increase their personal sales and grow their downline, they can advance to higher ranks. Each rank comes with its own set of benefits, including higher commission rates and access to more lucrative bonuses.
  5. Hosting Parties: Younique encourages Presenters to host parties (which can be online or in-person) to showcase products and recruit new Presenters. Sales made during these parties contribute to the Presenter’s overall sales volume, enhancing their earning potential.

It’s important to note that success in Younique’s MLM model requires a combination of effective sales tactics, strong networking skills, and consistent effort.

While there are opportunities to earn, the level of income can vary widely among Presenters, with those at higher ranks or with larger, more active downlines typically earning more.

As with any MLM, potential earners should approach this opportunity with a clear understanding of the challenges and the need for a strategic approach to sales and recruitment.

Can You Make Money With Younique MLM?

Yes, it is possible to make money with Younique MLM, but it’s important to understand that achieving significant income can be challenging.

Here’s why:

  1. High Competition: The beauty and cosmetics industry is highly competitive, both in terms of product sales and recruitment for MLMs. Standing out and capturing customer attention requires not only great products but also strong marketing and sales strategies.
  2. Dependence on Network Building: A considerable portion of potential earnings in Younique comes from building a successful downline. This means you need to be skilled at not only selling products but also recruiting and motivating a team. For many, recruitment is a significant challenge, and not everyone in your network may be as committed or effective in sales.
  3. Sales Quotas: To remain active and eligible for earnings, Presenters must meet regular sales quotas. This can be stressful and may even lead to Presenters purchasing products themselves to meet these targets, which can offset earnings.
  4. Initial and Ongoing Costs: The costs associated with starting and maintaining your business (like the starter kit and potential inventory purchases) can impact your overall profits, especially if your sales are not consistently high.
  5. Market Saturation: In some areas or communities, there may be a high number of Younique Presenters, leading to market saturation. This makes it harder to find new customers or recruits who aren’t already engaged with or aware of Younique.
  6. Income Variability: Earnings in MLM structures like Younique’s are not guaranteed and can fluctuate greatly. High earners in MLMs are often those at the top levels, which represent a small percentage of all participants. The majority may find it difficult to achieve substantial income.
  7. Skill and Effort: Success requires a combination of sales skills, marketing savvy, persistence, and hard work. Not everyone who joins an MLM has these skills initially, and developing them can take time.

In summary, while it is possible to make money with Younique MLM, doing so requires considerable effort, skill in sales and recruitment, and often, a bit of luck in terms of market conditions and network dynamics.

Potential Presenters should carefully consider these challenges and their own abilities and circumstances before deciding to join.

Younique MLM Pros and Cons

Understanding the advantages and disadvantages of Younique’s MLM model is crucial for anyone considering joining. Here’s a concise overview, with a focus on the cons:


  1. Quality Products: Younique is known for its range of beauty products, often praised for their quality.
  2. Brand Recognition: As a well-established brand in the beauty industry, Younique enjoys a certain level of recognition and trust.
  3. Training and Support: The company offers resources and training (Youniversity) to help new Presenters get started and grow their business.


  1. High Competition: The beauty industry is saturated, and standing out as a Younique Presenter can be challenging.
  2. Recruitment Focus: Success often relies heavily on recruiting others, which can be difficult and is not suited to everyone’s skills or preferences.
  3. Income Variability: Earnings can be unpredictable and are not guaranteed. Many Presenters may earn little to no profit.
  4. Ongoing Costs: Regular purchases are required to stay active, and these expenses can add up, especially if sales targets are not met.
  5. Market Saturation: Some areas may have a high concentration of Younique Presenters, making it harder to find new customers or recruits.
  6. Pressure to Meet Sales Targets: The requirement to meet regular sales quotas can be stressful and may lead to personal purchases to maintain active status.
  7. Limited Earning Potential for Many: The majority of individuals in MLMs do not achieve high levels of income, and significant earnings are often concentrated at the top levels.
  8. Risk of Damaging Personal Relationships: The need to constantly recruit and sell to friends and family can strain personal relationships.

Do I Recommend Younique?

Based on the analysis of Younique’s MLM model and considering the various factors involved, I would be hesitant to recommend Younique as a primary income source or a significant business opportunity for most people.

The primary reason for this reservation lies in the inherent nature of MLM structures, where success often requires exceptional sales and recruitment skills, coupled with a considerable investment of time and effort.

For Younique, much like other MLMs, the reality is that a significant percentage of participants may struggle to make substantial earnings.

This is particularly challenging given the competitive nature of the beauty industry and the high level of commitment required to build and maintain a successful sales network.

Moreover, the pressure to meet regular sales quotas and the potential financial strain of purchasing products to maintain active status can be burdensome.

This aspect of the MLM model, where personal purchases might be needed to fulfill sales targets, can lead to a cycle where the cost of participation outweighs the profits.

The Best Way To Make Money Online

My journey in the digital realm has led me to a simple yet effective strategy: creating straightforward affiliate websites that bridge the gap between consumers and the products they seek.

This method, known as affiliate marketing, has proven to be an exceptionally viable way to earn money online.

It’s not just about selling; it’s about connecting and adding value, aligning people with solutions they’re actively searching for.

Affiliate marketing, in my experience, stands out as a highly rewarding path to online income generation.

Its flexibility, scalability, and potential for passive income make it an attractive option for anyone looking to establish a foothold in the digital marketing world.

If you’re intrigued by the prospect of starting your own journey in affiliate marketing, I encourage you to explore further.

For those ready to take the next step, I offer a comprehensive free training program. This training is designed to equip you with the knowledge and tools needed to succeed in the dynamic world of affiliate marketing.

Remember, the journey to successful online earning is a learning process, one that is as rewarding as it is challenging.

Feel free to share your thoughts on this review and your own experiences in affiliate marketing in the comments below. Let’s embark on this exciting journey together!

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